BMW, the German luxury car maker is planning a re-entry into the high-end motorcycle market in India after a hiatus of 13 years. The initial attempt; a joint venture with the Hero Group did not take off well.Another BMW official said that the Motorrad bikes range will cost more than Rs. 10 lakh in India. The premium bike market is less than 500 units a year but is definitely good as far as branding and growth prospectus is concerned. The earlier joint venture with Hero; which took off with the launch of F650 failed to click.
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